speaker 1: i ended up being a nutritioniston a strange path. i never had any interest in nutrition. in fact, i used to make funof people who really cared about what they ate. i was really thin. i was living in newyork, and i thought, life is perfect. i'm in my mid-20's; i'm a fashion publicist. igot to dress in everyone's clothes, and life seemed really cool. the problem was that ijust wasn't paying attention to my body. i was working really long hours, and i was walkingaround, doing a lot of business meetings all the time; i just started to slow down, andi wasn't feeling so great. i thought, "you know what? just take another aerobics class;you'll feel better afterwards." or, "how about a cup of coffee?" it just became worse andworse. my back started to be so bad, that
i literally ended up in my loft apartmenton the sofa with my computer on my chest, and that's where i did all of my businessfrom. about two months of doing that, and i was like, "okay, i need to figure this out.i can't have my doorman be walking me to my bathroom."i decided that i was going to go see a doctor, which is not something i ever wanted to do.it was my 30th birthday, and he sat me down and said, "you have the bone density of an80-year-old. it's not going to get any better; you're going to be bedridden." i decided that'snot who i wanted to be. i said i wasn't going to let that get me down. i didn't take theirdrugs. they gave me a list of all the prescription medications they wanted me to take. they saidthat's the only way it's going to get any
better. i started looking on the computer,again, and i said, i can't take these things. they're going to make me sterile, and allthese other things that can happen to me. i was like, i got to find another solution.the only other clue they gave me was, "you need calcium." i was like, okay; there's atidbit of something. i decided to glean onto that. i was like, okay; calcium. what cani learn about calcium? then i found, there's all these sources of calcium. i was like,okay, this is way more confusing than i had originally thought. i look, and there's magnesium,and there's vitamin d, and there's k, and it all spiraled.i became so infatuated, so amazingly, intensely interested in these micronutrients, that iknew that there had to be answers to what
was wrong with me. i did; i left my job innew york, and i moved in with my family, to take care of me. luckily, i found a doctorwho had been working with clients, actually more of weight loss issues, but other conditions.we decided to really start looking at the micronutrients. we started working with them,and supplimenting, and trying to figure out how to change my diet, and what things hadi been doing to myself. we worked really intensely for two years on it, and we decided, okay,this is at the point where i was feeling better. i was able to go to run; i was weight-bearingexercises. we decided to go see a doctor again. i walked in there, very nervous, obviously.they told me i didn't even have osteopenia, anymore, and no osteoperrocis. i actuallyremember leaving that office, so excited.
they said, "they'll probably come back; youshould probably take the drugs. i was in shock that somebody would say that. that just [inaudible00:02:56] to me, like, i just wanted to spread this message. i just wanted to make sure thatnobody else went through that. that's why i got involved.our book is called "rich food, poor food," and you can get it at 800 grocery stores nationwide.you can also get it at amazon, barnes and noble, and a lot of the private bookstores,as well. the cool thing about "rich food, poor food" is, it makes it so completely easyfor people. when we wrote "naked calories," and we said, "switch to eating rich foods,"everyone went, "huh? where do i find them? my kid still wants mac and cheese, and i stillwant to be able to have chips sometimes, and
ice cream." what we did is we said, we'regoing to give you a guide. we're going to call it a gps. basically, it's your grocerypurchasing system. we're going to go through every single aisle of the grocery store, andwe're going to tell you how to get the most bang in every bite, or how to get the mostmicronutrients in every food you would normally choose.we're not going to tell you not to eat things. we're not going to be like the other peopleand say, "that has too many calories, so i'm going to swap out your burger for a chickensandwich." what we're going to say is, "if you want a burger, here's the boxes you haveto check. grass fed, grass finish, ... we tell you exactly, every single aisle. we haveice cream; we've got chocolate bars. the cool
thing is, it's made it so simple for familiesto grocery shop, that people that we were never able to reach before, are writing usnow and saying, "you know what? i'm now doing it. i'm doing it, because it was just thatsimple." when you purchase "rich food, poor food,", we want you to go down one aisle ata time; make the changes. learn how to improve in just that one aisle. then, when you'recompletely comfortable with that, move to the next one. what we're going to do is, we'regoing to start a complete rich food revolution. we're going to be able to completely transformthe grocery store, to have only the foods that are actually healthy for us, supply goodmicronutritive value, and get rid of the gmo's, the toxins, the pesticides. we have over 150poor food ingreedients that we call out in
this book. we're naming names; we're callingthem out, because we want you to be educated, so that you know what to not buy in the grocerystore. i'll just give you one quick example of whychoosing a micronutrient rich food, over a micronutrient poor food is so important. ifyou buy a factory farmed item, for instance, you're only going to get part of the micronutrientvalue, as compared to a correctly-raised pasture diet, you're not going to get hardly any ofthe [inaudible 00:05:08]. you're going to get 1/7 of the betacarotine for your eyesight.also, if you look at farm fish, farm fish has so much more vitamin d. here's a reallycool thing you know about vitamin d. women who are vitamin d deficient, are on average,17 pounds heavier that women who are vitamin
d sufficient. if you can just imagine howmany more micronutrients to support your proper weight, you're getting in one meal. then thinkabout it over an entire week. think about what that's going to do to your weight, tominimize your drive to eat more food, over an entire year. you're going to find amazingchanges. you're going to have less cravings. you're going to be able to actually tastethe food and enjoy it more. that's the difference it's going to make.you don't need to eat as much, because the thing about it is, when food doesn't delivermicronutrients, they're empty. these big food manufacturers have created foods in a wayto trick you. they actually have added in, very specific ingreedients, to try to dialin the taste, the texture, and the color.
they've done this on purpose. they actuallyset up tables in the lab. it's not some grandmother making a cookie. it is literally guys in labcoats, that are putting these cookies on the table, until you do this. when you can't stoppicking it up, they've found what they call the bliss point. they've found the way tomake you purchase their product. by simply not buying those trick foods, by buying thefoods that are actually going to supply you with healthy micronutrients, your vitaminsand minerals, you won't even need the [inaudible 00:06:34], anymore. you're finally the onein control over what you eat. when i lived in new york, i used to be thebiggest sugar [inaudible 00:06:40]. i literally ate swedish fish almost every single day,and i didn't think anything of it. i had never
put together my osteoperrocis with my swedishfish cravings, but there was a reason. later now, i understand this, and this is what wewant to share with our books. people who have magnesium deficiencies crave sweet foods.okay, i was obviously getting such strong cravings, i was eating swedish fish everyday, because i was so magnesium deficient. it's the same reason i got osteoperocis, becausemagnesium is necessary for proper bone growth. it also goes just to any food cravings. ifyou're the person over there who wants salty foods all the time, that's calcium deficiencies.what this does is, it's like a dog chasing its tail. you crave sugar, so you eat sugar.the sugar depletes your magnesium levels; when you have depleted magnesium levels, youcrave more sugar. it gets you in this vicious
cycle. if you can break the cycle, you breakyour cravings, and you lose weight naturally. our food sources should have all the micronutrientsin them; they used to. our ancestors got all of their micronutrients through their naturalfoods. when we traveled around the world, we see these tribes were just picking things,eating them right then and there, and getting all the micronutrients from their foods. however,we have modern food practices today. we process our food. we ship it across country. our soilis depleted. we have stripped the food every which way. you know what we didn't do? wenever cut out the calories. we chopped it, we diced it, we sliced it, we fry it; we getrid of the micronutrients, but yet, never get rid of the calories. my favorite successstory is a woman named wynona, who i absolutely
adore. we've actually become quite close,because she's changed everything about her life, due to this one simple step. she didn'ttake a nutrition class; she just started using the book. she actually wrote us the fact thatnow, it actually changed her in a way she had never thought. not only did she lose 30pounds, and her husband lost 30-something pounds, as well, but her coolest thing thatshe wrote me was, "i can put my arms around him again. i love him." that makes it worthit. i want to commend you guys for being partof the vitality challenge. you are taking amazing first steps, and we are so thrilledto be part of this. we want to offer you a way to maybe take it a step further. we wantyou to come to our rich food resource center
on our web site. what you're going to findthere is like a treasure chest. it's my favorite place to go, because you go shopping. whatwe have there is we have coupons from the grocery manufacturers that are free. downloadthem; go shopping. save money on the food that will save your health. we also have freetote bags, which are pretty cool-looking. if you do get one, send us photos so we cansee you shopping with it. there's so many fantastic things. we have a "rich food requestlist." i love this. we put the upc code for every single product we liked. this is reallythe biggest transformation. you do something great for your family, and you're doing somethinggreat for your whole neighborhood. what you do, is you circle any of the foods that yourgrocery store doesn't currently have, that
you want them to have, that we've highlightedas rich foods. you circle it, circle the upc code, and handit in to the store manager. store managers want to know what you want them to carry.they want to know how they're going to actually sell more product. everybody benefits. you'reliterally improving the quality of the food on every single store shelves, simply by askingfor what you think you should have to eat. when you start buying things that have beenproperly raised, buying your produce from a local farm, or buying your beef from someplacethat actually raised the beef and allowed them to enjoy the earth and eat the grass,the way they should be eating, the cool thing is, you're not destroying this land we'reliving in. you're actually helping it to blossom.
you're actually allowing your children tohave a better place to go. bring your children to the local farm. let them see how animalseat. let them experience what should've been natural, all along. we're so excited thatthere is this new movement, where people are getting to know their food again. it is soimportant. it's so important to build that connection with what you're eating, so thatit can nerrish you, and it can nerrish your children.speaker 2: for years, i was one of the many different nutritionists that fought what icalled the macronutrient wars. we were trying to tell the people how to manipulate theircarbs or their fats, or their proteins. what i bring to the world of nutrition that's different,is a focus on the micronutrients.